Website Marketing

Our New Year's gift to you- free online seminar!

Wed, 25 Jan 2012 06:14:00 GMT

A very happy 2012 to you and your business! You may be looking ahead and wondering how you can better your business and gain more leads.

We'd like to offer you a FREE online seminar, where we will discuss Online Marketing in 2012: How to Generate More Business, More Leads and More Customers by Increasing the Performance of Your Online Marketing.

During this online seminar, you will discover...

How to generate business from the type of marke you want to deal with
How to drive laser-targeted traffic from Search Engine systems
How to grow your database of prospect clients online
How to boost your Google listing through Search Engine Optimisation (SEO)

We look forward to seeing you there, and helping your business grow. Limited spaces are available so register now!

Apply the USP to your website

Fri, 11 Nov 2011 04:06:00 GMT

10 Tips To Boosting Online Conversions

Fri, 11 Nov 2011 04:05:00 GMT

7 myths of SEO

Sun, 25 Sep 2011 14:00:00 GMT

We're back again this week with another video for you.

This week it is the 7 myths of SEO (Search Engine Optimisation).

There are lots of stories being passed around the business community about 'tricks' you can do to get to the top of Google. In this video, we take a look at just 7 of them, and explain why they are not true.

If you would like to learn more, please call the office and speak to Jordan or myself.

Something you might want to watch

Fri, 23 Sep 2011 00:44:00 GMT

As you might remember, Receptive Technologies has teamed up with Jordan Mullen from Web Based Marketing. Jordan has recorded a few videos that are well worth the couple of minutes to watch.

This first video is about how to generate more business from your website while putting your follow up on auto-pilot.

Also, if you would like myself to do a free web marketing audit on your website to explain how to generate more business online, go to the link below.

www.webbasedmarketing.com.au/freewebaudit

Planning Your Internet Marketing Strategy

Wed, 22 Jun 2011 15:57:00 GMT

A business can only grow if they have the right online marketing strategies in place. These strategies can be used to build your online lead generation system that will Qualify, Educate and Provoke your market to get in contact with you.

Getting Website Traffic: Setting up an effective Adwords campaign:

Although it is very easy to set-up a Google Adwords account – Generating results from a pay-per-click campaign is another thing. Google Adwords campaigns should only be set-up with a mind set of ROI (return on investment). This is done by conducting keyword research and split testing ads to make sure they convert, once key phrases are typed in.
The other thing that is important is doing negative key phrases in a campaign. You need to do this so that you only get buyers & targeted traffic coming into your site – not people doing general research, e.g. Uni students.
Converting the Traffic: Qualifying and converting prospects once they are in the website:
There is no point doing a Google Adwords campaign unless your site is set-up to qualify and convert web traffic to into qualified leads. We advise and implement the right website conversion strategies into the website so your website will generate results.
This is done by implementing the effective sales copy strategies into the website. The right sales copy will help educate and qualify web prospects so by the time your salespeople speaks to them they are more likely to make a decision for your products and services.

SEO Search Engine Optimisation: Don’t just pay for clicks – get them for free:

There are two types of listings you can get on Google – the organic listing and the pay-per-click listing. Unlike the pay-per-click listings the organic listings are free. The only thing about this is – it takes more leg work to get to the top of Google in the organic section. By putting in a SEO plan, you will gradually be able to get your site to the top of Google.

Capture All Your Market: Capturing the Hot, Cold and Warm Market by using ‘The Ethical Bribe’ strategy:

The ethical bribe is an information product advertised on your website that is targeted and relevant to your niche markets.
People who come into your website fit into 3 categories – Hot, Warm and Cold Market. The hot market is normally ready to make a move now, the warm market is interested but needs a push and the cold market is just researching for the future. By using an ethical bribe you will be able to capture in all 3 of these categories. Another name for an ethical bribe is a ’shy yes’ – this is an information product that is specific and relevant to your target market wants and needs.
By offering it you will be able to capture as much of your market as possible online. It can be a tool to capture details, educate and provoke your market to respond and then put them into an automated follow-up system.

4 Parts To A Direct Marketing Strategy

Wed, 22 Jun 2011 15:56:00 GMT

Marketing is war anyway you look at it. You are battling the enemy, your competition. You are battling to dominate the market. Marketing IS combat, and with every combat you NEED a strategy. Statistics show that more than 40% of businesses fail in the first year and a further 80% of those remaining are out of business within the first 5 years of operation. How are you going to stop this from happening to your business? You need to be equipped with the latest weapons, tactics and strategies that will help you to not only succeed but to dominate your prospective market.

Part One: Have the Right Mission

Most small to medium size businesses enter the battlefield with the wrong mission in mind. They go in targeting too much of the market at once and they get destroyed before they have a chance to establish equitable trade. Strategic marketing is NOT trying to dominate the whole market but rather target narrow niche markets. Do you have a multi-million dollar advertising budget? If you don’t, you will not succeed in reaching and appealing to your whole market at once. This is what the large corporations do. They spend millions of dollars on branding to get their identity well know in the market place. You need a targeted marketing strategy so you can better reach and engage your niche markets. A niche market is a small slice of the market which has a specific need that your products and services can provide for. For example, if you’re a home loan brokerage, your niche market or audience would be people looking at reducing their debt or people looking to move into their first home. If you were an Appliance store, your optimal audience would be people looking for certain brands. By conducting targeted marketing campaigns you will generate more business for every dollar you spend on advertising. One crucial thing about target marketing is you should never enter the battlefield of business without knowing what niche markets you are going to target. You need to do the necessary research, as a standard due diligence practice, to define what niche markets you can target and how you are going to appeal to them. Your previous clients hold the key to unlocking extremely useful information. One way of getting this information is by conducting incentive driven surveys. If you conduct a survey with the right questions you will be able to discover the character and motivations of your ideal audience.

Part Two: Use The Best Weapons

There are many businesses trying to win this war by using old and ineffective weapons or marketing tools. A strategic marketer knows he always needs to keep using the most appropriate weapons to target the market. If he doesn’t do this the enemy will capture that market before he does. Statistics show over 15 million Australians are now using the internet. When you are researching, what do you normally do? Go to Google.com or Yahoo.com? A large number of these 15 million Australians will always do their research before they buy and normally the first place they go to is a search engine. If you have an effective marketing web site you should be trying to channel as much traffic into your web site as possible from search engines. In the past it has been very difficult to get to the front page of a search engine. Now, you can get to the number one page of Google and Yahoo within 5 minutes. There is an advertising concept that has been developed by Google and Yahoo called ‘Pay Per Click’ advertising. By setting up a Pay-Per-Click advertising account you will be able to channel highly targeted traffic into your web site. The best thing about this form of advertising is that you only pay for each click into your web site which is helpful for businesses that have strict advertising budgets. The way to get the best results from this form of advertising is by setting up highly targeted ads that are only displayed when your market audience types in specific keywords in the key search engines. If you do this you will know that the people visiting your web site are interested and proactively searching for what you offer.

Part Three: Keeping the Enemy at Bay

There are a lot of people on the battlefield so this is why you need to fight off the enemy from taking your customer base. Competition is good, it forces you to be innovative and efficient about how you approach your market. If you don’t give your customers good reason to stay with you, your competitors will give them a reason to leave. So this is why it’s critical for you to keep closely connected with your previous clients. Have you heard of the 80/20 principle? 20% of your clients will produce 80% of your revenue. This is why you shouldn’t spend your entire marketing budget on generating new clients but making old ones happy so they keep coming back to you for more.
The big battle in business is getting the customers mind share. When you think hamburgers, what is the first business that comes to mind? McDonalds, Hungry Jacks? These businesses are always battling for mind share. If you can get mind share you will know your previous clients will always go back to your business when they are in need. One thing you have that will help you to gain more mind share from your customers is your intellectual property. If you are an industry expert you should have a lot of useful information that is relevant and desired by your market. By constantly giving this useful information to customers, they will know you are the leading authority in your industry. There are many different ways of doing this; one is by sending out a newsletter to your client database on a regular basis. Lots of businesses do this but they send out promotional information rather than useful information. People don’t like promotional material because they class it as junk mail. What businesses should be doing is not selling but giving. By frequently sending out a newsletter that shares useful tips, ideas and articles you will help clients realise you are valuable to them. Think about this – where will people go next when they need what you sell? A business they don’t know or trust? Or a business that regularly keeps in contact with them and is always giving out valuable and useful information?

Part Four: Raise Up An Army

The more man power you have the more chances you are going to have of staying ahead of the competitors in the battle for mind share and market dominance in your niche. You need to raise up an army of soldiers who are willing to go into battle with you. We have all heard it said that the most powerful way of generating business is through referrals and word of mouth. But did you know that there are strategies you can use to fuel word of mouth business like a fire. Within your customer base there is a group of clients that are constantly talking about you and indirectly continue to generate more business and profit for you. Who are they? Have you singled them out? Do you have incentives that will motivate them? Are you training them on how they can do this job better? In the world of marketing this group of people is known as your affiliates. The more focused attention you spend on them the more money they will put in your pocket. One way of getting your army of affiliates motivated is by offering them a decent incentive for sales they get you. If they are generating business for you, imagine how much business they will create if you motivate them with incentives. There are many different incentives you can offer, but the number one incentive that motivates best is money. And the more money you offer, the more motivated they will be. You also need to consider training this army so they can be more effective in bringing you more leads and referrals. Imagine sending an army out to battle without the necessary training required, they will not succeed. It is in your best interest to train your affiliates to be more effective at what they do for you. This can be done by offering tips and strategies that will help your affiliates generate you more referrals for your business.

Using Copywriting To Write Ads That Actually Work

Wed, 22 Jun 2011 15:55:00 GMT

It’s not about you, your products, your services, your brand or your company – it’s all about your prospects. So much advertising that is done today focuses on the business rather than the needs of their prospects. You might have a reputable company, brilliant products, specialized quality services and a fantastic looking logo – but at the end of the day people will only respond if they can see you can help them solve their problems or fulfill their needs.

How exactly to a write a powerful message that will magnetically attract my prospective market? One word – ‘Copywriting’ – Copywriting is the ability to write ads that present a message which provokes your niche market to respond immediately. There are proven and tested copywriting strategies that will generate high results for you, within your advertising budget.

Here are 3 powerful copywriting strategies.

Captivating Headlines: Research shows that 80% of the success of your advertising comes down to the headline you employ. The headline will single out your market and then lead prospects to the offer. The most effective way to present headlines is by using the ‘Stop PROBLEM Discover SOLUTION’ strategy. In this type of headline you are telling your niche market to stop a commonly experienced problem and then reveal a desired solution that will help them.

Testimonials: One way to get instant credibility with your niche market is by presenting testimonials. Testimonials work because its not you talking about how good you are but rather your happy clients. You do this by asking your happy clients what problems they were experiencing before your business helped them and what benefits they are now receiving. You then create a short, punchy testimonial based on the ‘Before & After Strategy’. Few aspects appeal more to prospects than examples of your product working for someone else in a similar situation.

Call To Action: Most advertising campaigns fail because there is no call to action presented. A call to action is a line of text that encourages your market to make an immediate response to an offer. Your goal is to make people say to them selves “I want to contact this business right now”. The most commonly known way to create an effective call to action is by using the ‘WHAT/WHY/HOW Strategy’. With this type of call to action you want to say – what your offer is, why they should act now and how to they claim it.

Direct Mail Campaign

Wed, 22 Jun 2011 15:55:00 GMT

How To Get The Right Message To The Right Market

Many marketing campaigns conducted by businesses today are often a very ‘hit and miss’ affair. The fundamental reason why marketing campaigns fail or prove ineffective is because most businesses try and say everything to everyone instead of something to someone. If you want to get the best possible response from your advertising budget you need to target a niche market. A niche market is a group of people for whom a business develops and delivers a service that specifically fits the needs and problems of that group. People don’t buy products and services, they buy solutions to the problems and frustrations they are experiencing. For example, people pay for a gym membership so they lose weight or someone will buy a security alarm system because they want to eliminate the fear of their possessions being stolen. If a business can formulate a message that provides solutions to target peoples specific problems and then present it to a group of people who are most likely to respond, you will generate far more results as the message is designed specifically for the problem.

How to get the right message to the right market

One way to get the right message to the right market is by using a direct marketing list. You can acquire a direct marketing list based on the demographic profile of the customers who normally buy from you. By doing this you can get your message to people who are more likely to respond to the solutions you offer. Whether they are young married couples who live north Sydney or business directors who have 40+ employees in the building industry – there are ways to get the appropriate list of the people needing your business.

How to write the right message for the right market

A quality direct marketing list is an important tool but presenting the right message is also necessary. The old way of doing this was the long copy model – long sales letters, A4 brochures and media packs. Unless you have a big advertising budget, this can be an extremely expensive exercise where you rarely get a return on your advertising outlay. The new the way of doing direct marketing is by presenting a short message that defines and appeals to the intended market and then directs potential clients to the web site for more detailed information. The most cost-effective way of communicating a short message to your market is by sending people a postcard. Direct mail postcards are perfect for short copy messages because there is enough space on the card to convey the solution your business offers. The postcard is also an appealing way of directing people to the relevant business line or web site.